Saturday, September 11, 2010

Capitalizing on Social Media - Free Online Event

This is not a UW sponsored event, but may still be of interest.

Social media is one of the fastest moving, most talked about trends in business today. Wouldn’t it be great to cut through the clutter and learn only what can truly make a difference for your business? This event is designed to do just that. Join us for this half-day event to hear about practical techniques, success studies, and the potential of social media for your bottom line. In addition to getting top independent expert content, you’ll be able to:
  • Ask questions and speak with Focus Experts in a live group chat
  • Collaborate with peers and build your professional network
  • Visit sponsor vendor booths and download resources

Agenda (Pacific Time)

08:00 a.m. Using Social Media to Engage Your Customer & Power Your Business

Chris Brogan, President, New Marketing Labs 09:00 a.m. Social Enterprise: Customer Relationships in a New Era of Business

Clara Shih, CEO, Hearsay Labs 10:30 a.m. The Art and Science of Scaling Social Media

Maggie Fox, Owner, Social Media Group 10:30 a.m. Sales 2.0: How Next-Gen Social-Enabled Tools Drive Revenue

Paul Gillin, Principal, Paul Gillin Communications 10:30 a.m. How Social Media is Changing the Face of Customer Service

Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya 12:00 p.m. 10 Ways to Screw Up Your Social Media Strategy & How to Avoid Them

Brent Csutoras, SVP of Viral Marketing/Managing Partner, BlueGlass Interactive, Inc.

REGISTER